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How HARO Can Significantly Benefit Your Blog or Business
And the pitfalls to keep in mind as you consider pitching
If you’re in the marketing or blogging business, you’ve probably heard of HARO, which stands for Help a Reporter Out.
HARO describes itself as “the most popular sourcing service in the English-speaking world, connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.”
How it works is this: you sign up for the topics you’re interested/knowledgable in, and three times a day HARO send you an email with inquiries from journalists and bloggers. You respond to the ones you feel are a good fit for your business and knowledge base.
Benefits of HARO
The benefits of HARO are considerable. Most importantly, you can receive some valuable links to your site or business from some of the biggest and most reputable sites out there.
As any business owner knows, these backlinks give us more authority in the eyes of Google, leading to more traffic to our sites. More traffic can lead to more income, more sales, and more influence.
Secondly, if you sell a product or service, having a mention on influential sites can greatly…
